This Week in Mistrusting Google: Klon Kitchen points to a Wall Street Journal story about all the ways Google tweaks its search engine to yield results that look machine-made but aren’t. He and I agree that most of these tweaks have understandable justifications – but you have to trust Google not to misuse them. And increasingly no one does. The same goes for Google’s foray into amassing and organizing health data on millions of Americans. It’s a nothing-burger with mayo, unless you mistrust Google. Since mistrusting Google is a growth industry, it’s getting a lot of attention, including from HHS investigators. Matthew Heiman explains, and when he’s done, my money is on Google surviving that investigation comfortably. The capital of mistrusting Google is Brussels, and not surprisingly, Maury Shenk tells us that the EU has forced Google to modify its advertising protocols to exclude data on health-related sites visited by its customers.
